Two simple yet powerful words.
Twice last week I ended up using them (with a telemarketer trying to sell me delivery of beef, and a clerk wanting to give me a food sample) and it struck me how effective those words really are. Right away the other person understood what I was saying, and there was no attempt to continue their campaign. And it made me realize that this declaration of who you are and what you stand for is probably better than any type of slogan we could come up with. Although fun, maybe slogans aren't even necessary because as the number of people who utter these two words continues to grow, the more exposure our cause gets. Our message is getting out there people! Before long everyone will know at least one person who is vegan (kind of like how everyone knows at least one person who is gay), which means that the whole movement will become more mainstream. And that, I like to think, will translate into more people becoming vegan. So maybe I'm vegan is actually the best un-slogan of all!